We've seen some very strange, even counter productive ways of building hype for a video game. Whether these techniques work or gain any traction is up to the internet gods, but there are times when a studio tries so hard, it goes several ways of doing the exact opposite. Bathesda has found themselves in this position, but really no one feels bad for them in the slightest. They obviously did it to themselves by announcing the new Elder Scrolls game 8 years, well before anything had even been made for it. It had an Elder Scrolls VI logo, and a nothing teaser trailer for it.
The trailer had a mountain range in it. This is a mountain range they could have gotten from Skyrim, changed it up and made it look prettier just to show us that they're doing "something". Whether or not this is true is not the point. This could have truly been the first level they created for the game and it would mean less than nothing because we saw nothing about it until just recently.
Now they are trying to create internet buzz for it, and these tactics have become equal to a snake in the grass ready to bite anyone who gets excited for this. Someone came out and said something along the lines of "Elder Scrolls VI is so beautiful, I can't wait for its release!" Gamers looked at this with extreme confusion and more than a few questions. They tell us the game is so awesome, but where is the gameplay? Where are the snapshots? Where are the characters? The locations? What's going on with it?
We had silence for a few weeks until just very recently, they finally released another... "trailer" which was nothing but a bunch of sand... and then the title "Sentinel".... Okay, it's called Sentinel. Yay! It's taking place in Hammerfall, okay. That's a thing that is happening. Now what?
Merchandising! That's right! Let's create shirts that say Sentinel and that will produce hype for it. People will be wearing these shirts all around and everyone is going to ask about it and what's going on and no one is going to say anything other than "I have a shirt for Elder Scrolls VI. It is called Sentinel. There is sand and a mountain."
Bathesda has lost sight what is truly important. Todd Howard has a serious problem with his own ego, and he will not allow anyone to talk badly about his games or do something better that shows his products to be inept in any way. Starfield was a massive failure for all of the lies and the fact that No Man's Sky is just a clearly better version. He wanted so badly to make a better game than New Vegas, but Fallout 4 turned out far worse for an abundance of reasons, including shallow gameplay, shallow faction interactions, shallow dialogue, etc.
That's not even going into the disaster that was Fallou 76's launch. It's been around 7 years since its release and they have only recently brought it to a semi-playable state. There are apparently quite a few people playing it and that's great. That doesn't take away the fact that you clearly lied and scammed your player base with no thought of how it would affect literally everything. 76 became a laughing stock because of all of the underhanded attempts at squeezing their players for money.
It all boils down to that, money. Sentinel is showing so many patterns of the past Bathesda cancellations and failures. It's even worse because of the timing of the announcement and how the gaming industry has changed so much in just this past year. ES6 has chosen a terrible time to start showing progress, and it's not even SHOWING us progress, it is devs jumping in front of it, waving their hands going "It's great! It's great! I swear, there is just amazing beauty and it's far better than---" blah blah blah. If it sounds like I'm getting tired of this garbage, then you have definitely been paying attention.
It is baffling how many times Crash Storm alone has repeated the same lines over and over because those same lines have proven 100% accurate for the situations. We tell them we want games for gameplay, they keep pounding at the graphics and themes. We tell them we want this property or a new property, they go for the easier property that is easier to change and release. We tell them what we don't like about their games in the most informational, studious tone and dialect we can, they say "TLDR, you're just a [insert ist-phobe-incel insult here] and this game has already sold gangbusters!" Then they show us no proof, the studio closes and the cock roaches scatter to their next golden calf.
Do not buy into the hype. It's a flaccid hype at best and the more you stare at it, the more they will tempt you with shiny lies while delivering a fraction of a fraction. As always, it is best to hunker down, enjoy the games you have, look for the right games to come and buy, and wait for this crash storm to pass. When will AAA gaming learn? Will they ever learn? That's a good bunch of questions...







